Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · HarperCollins Publishers
MLA
Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. HarperCollins Publishers, 2001.
APA
Moore, G. A. (2001). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. HarperCollins Publishers.
Chicago
Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. HarperCollins Publishers, 2001.
Wikipedia
{{cite book |title=Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers |author1=Geoffrey A. Moore |publisher=HarperCollins Publishers |year=2001 |language=en |isbn=9780060189884}}
BibTeX
@book{isbn9780060189884, title = {Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers}, author = {{Geoffrey A. Moore}}, publisher = {HarperCollins Publishers}, year = {2001}, language = {eng}, isbn = {9780060189884}, }
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