Marketing: concepts and strategies

William M. Pride · Houghton Mifflin

MLA

Pride, William M. Marketing: Concepts and Strategies. 10th ed [International ed]., Houghton Mifflin.

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APA

Pride, W. M. (n.d.). Marketing: concepts and strategies (10th ed [International ed].). Houghton Mifflin.

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Chicago

Pride, William M. Marketing: Concepts and Strategies. 10th ed [International ed]. Houghton Mifflin, n.d.

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Wikipedia

{{cite book |title=Marketing: concepts and strategies |author1=William M. Pride |publisher=Houghton Mifflin |location=Boston |edition=10th ed [International ed]. |language=en |isbn=9780395854730}}

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BibTeX

@book{isbn9780395854730, title = {Marketing: concepts and strategies}, author = {{William M. Pride}}, publisher = {Houghton Mifflin}, address = {Boston}, edition = {10th ed [International ed].}, language = {eng}, isbn = {9780395854730}, }

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