Worlds of consumption: the rise of marketing and market research

Hartmut Berghoff, Philip Scranton, Uwe Spiekermann · Palgrave Macmillan

MLA

Berghoff, Hartmut, et al. Worlds of Consumption: The Rise of Marketing and Market Research. Palgrave Macmillan, 2012.

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APA

Berghoff, H., Scranton, P., & Spiekermann, U. (2012). Worlds of consumption: the rise of marketing and market research. Palgrave Macmillan.

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Chicago

Berghoff, Hartmut, Philip Scranton, and Uwe Spiekermann. Worlds of Consumption: The Rise of Marketing and Market Research. Palgrave Macmillan, 2012.

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Wikipedia

{{cite book |title=Worlds of consumption: the rise of marketing and market research |author1=Hartmut Berghoff |author2=Philip Scranton |author3=Uwe Spiekermann |publisher=Palgrave Macmillan |location=New York, NY |year=2012 |language=en |isbn=9780230341067}}

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BibTeX

@book{isbn9780230341067, title = {Worlds of consumption: the rise of marketing and market research}, author = {{Hartmut Berghoff} and {Philip Scranton} and {Uwe Spiekermann}}, publisher = {Palgrave Macmillan}, address = {New York, NY}, year = {2012}, language = {eng}, isbn = {9780230341067}, }

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